What you need to know on Tiktok
1 billion users
Sixth most popular social media platform worldwide
Wide demographic data : Ages 10 to 50+
Nearly 40% of Gen Z say they’re directly influenced by products they see on TikTok and brands should take notice
HOW TO grow your account ON TIKTOK
CREATE A FREE BUSINESS ACCOUNT
To succeed on TikTok, it is essential to comprehend the contrast between business and personal accounts. Opting for a business account provides several advantages, such as :
access to real-time metrics, which allows for quick adjustments to your posting strategy to optimize your content
deeper insights into how your content is performing
the ability to add more information to your bio, including a link to your primary website, which can help drive traffic
Bonus: they have recently added the TikTok Shop to easily market your products
POST AT THE RIGHT TIME
To ensure that your content reaches a wider audience, it's important to share videos when your followers are active on TikTok. This information is easily accessible through your business account. By navigating to the Follower Activity section in the Business Suite, you can view the specific days and times when your followers are the most active on the platform.
USE TRENDING SONGS & SOUNDS
The TikTok algorithm excels at recognizing users' interests and presenting them with more content that resonates with them. It's crucial to capitalize on trends at the appropriate time to expand your reach.
However, trends are no longer the only means of growth. Even sounds that were popular eight months ago can still go viral if the concept is amusing and engaging. Therefore, if you have a unique and authentic idea that aligns with your brand, incorporating an old or entirely original sound, don't hesitate to give it a shot !