What you need to know about Pinterest
Over 433 million users
A social media platform in which users mostly store visual content they find inspiring, helpful, or entertaining.
Fifth most popular social commerce platform
Unique demographic data as their users are from 18 to 64
83% of users have made a purchase from content they’ve seen on Pinterest
HOW TO grow your account ON PINTEREST
CREATE A BUSINESS ACCOUNT
To grow your Pinterest account, it's important to start by creating a free business account instead of a personal one. This will provide you with access to valuable tools, including Pinterest Analytics, which are essential for businesses like yours. You will be able to link your website to your profile and your pins.
With Pinterest Analytics, you can gain insight into which pins are driving the most impressions, clicks, and engagement, allowing you to optimize your content for maximum impact.
FOCUS ON KEYWORDS
Focusing on relevant keywords related to your niche is a key strategy to growing your account on Pinterest. This will increase your visibility and help you appear in search results and users' feeds organically. For instance, if your niche is fashion, your keywords could include "outfits," "wardrobe essentials," "streetwear," "designer," "90's inspired," "trends," and so on. It is recommended to use specific keywords for better results.
To optimize your account for search, you can incorporate keywords in various places such as your bio, pin descriptions, board titles, and descriptions, and even directly on the images. By utilizing these tactics, you can attract more followers and engagement to your Pinterest account.
BUILD A COMMUNITY
As you discover your niche and utilize the appropriate keywords while maintaining a consistent posting schedule, you can gradually develop a community of users who share similar interests and establish a positive reputation. This community can lead to an increase in website traffic and sales as a result of the link attached to your account. In addition, Pinterest's pins, which are easily shareable, can contribute to an increase in shares among users, resulting in a wider reach and greater visibility for your name and your brand.