How to promote your products for free?
To start the adventure of entrepreneurship well, free solutions are favorable!
They allow you to connect with your future customers quickly, test different options, and see what works best for you - all at no cost.
Only efforts on your side will be necessary!
Social Networks
Social networks are the # 1 solution to reaching as many people as possible.
These platforms (Facebook, Instagram, Twitter, Youtube…) allow you to test a multitude of visuals, to have comments on products or your artwork on products, to take orders directly even!
Several artists have developed great communication with their family, friends, or fans by asking them questions about the products they are interested in,
doing surveys on the next piece to ask in design, creating a #hashtag to encourage people to promote their products with beautiful images of them, etc.
Prepare with:
- Photos in your aesthetic
- Keywords that you are comfortable with and that represent you
- A launch plan for your collections
Newsletter
A newsletter is particularly important if you already have an email bank that you have acquired at events or on your website.
If you don't have an existing bank, why not use social media to build it?
Free tools like Mailchimp help you reach all of these people in one fell swoop, with gorgeous visuals that you can always modify to represent your style!
It's a great tool for announcing big news: launching your collection, adding a new product, an art event you're attending, etc.
Keeping in touch with your fans will allow you to increase your awareness and promote word-of-mouth for your new art presentation.
Don't have an email bank? Why not just send an email to your loved ones?
More personal than social media, an email announcing your artist page and new products is very effective and always well-received by the people you love. They will love to give you their impression and encourage you!
Add a few photos of your products, ask them questions, and if you wish, have them share the good news with their network - a (positive) channel has just been born.
The sure-fire trick is to stay in touch with your potential customers. No need to bombard them with new products every week!
Share your art, your inspirations, and newspaper articles that interest you, and interact with them when the commentary lends itself ... All these little touches will keep you in their minds and in the first posts of their social media.
CANVA.COM
Canva will be your best friend for all types of visuals you want to create! If you don't already know this website, go browse it, you won't be disappointed.
This tool will allow you to achieve the necessary images for all the promotional possibilities mentioned above. You have directly in the platform the sizes required for Facebook or Instagram publications, for “Stories” of these same networks, pamphlets, montages, adding your signature, etc. Use images provided in your Artist Portal or photos you've taken yourself (even better!) to create your content and build your online presence.
The possibilities are limitless! Build or refine your brand image easily with this tool;
Copy your logo in all your images;
Use the same fonts for harmony between your images;
Take the same image by adjusting its format according to where you want to put/send the photo. This will avoid disproportionate images and provide clear and quality content
