Colorful Ideas!
Create your own runway at home
Whether by photos, video, Facebook, or Instagram Live, why not invite your families, friends, and fans to view your new collection!
All you have to do is create a sample order, which means ordering 1 unit of your size (or the size of a chosen person) in a few pieces chosen expressly for the runway presentation. We advise 5 to 10 pieces to have just enough choice, but not too much either to avoid overwhelming potential customers.
Create a Facebook photo album to share with all with a description of each product to invite people to discuss and comment
Share an Instagram post with multiple photos or videos highlighting a link to contact you
Invite the people of your choice (or everyone!) to a live video from which you will present the chosen products by speaking directly to your followers
Send a newsletter or an email presenting your new collection in photo and description, with the possibility of adding a link to your networks if you do it on multiple platforms!
Questions to ask about which samples to choose:
New or old products or mix?
One work or several works?
Who are my best sellers generally?
Do I want to test new products?
Have my customers asked to see specific products?
Is there a theme to my new collection?
What are the keywords you want to associate with your collection?
How do clothes or accessories make you feel?
Do you have a story behind the work (s) represented?
The important thing is to do it your way, in your image!
Thematic collection
Prepare a thematic collection according to the current season, an important artwork for you, a particular color, etc.
By segmenting your products as well, this allows you to work like a boutique. What are the current trends? What is all the rage these days? Creating a collection that works well together can combine more pieces for the same customer. Here are a few examples:
Montagne d'émotions by Manon Marchand
Follow your instincts and your favorites, they don't lie!
Partner with an organization or an event
We are aware that many events will not take place as planned. But some people find a way to have a virtual or postponed presence. It may be a good time for you to get your contacts going and associate with an event, organization, or tourist attraction. Mutual aid is important and will be required for the next few months in particular.
Several choices are available to you;
Share the profits from your sales with an organization close to your heart or in your region.
Participate in an event where your products sold are only at that event. This scarcity and “now or never” effect is often welcomed by customers who wish to encourage and have a unique product.
Partner with a tourist location or boutique to create a sales partnership. You sell your products with them, they bring you profits, you advertise to send your acquaintances or fans to this place, etc. A self-help circle is born!
There are also several possible causes and interests. Whether it's the aesthetic order of wanting colorful and fun products to get out of the spirit of containment that important social movements like the Black Lives Matter, the important thing for you as an artist is to go there. according to your abilities, your values , and what speaks to you the most.
Ambassador(s) of a special product
A flagship product is one of your sure values. THE piece everyone is talking about, the one or those who have been your best sellers in the last few months, the one that has had the most reaction on your social media, etc. Whether it’s a particular artwork or product, this or these products are ideal for promoting them in the first place. A good way to do this is to ask your customers for photos and testimonials of this product. Your customers are your best publicity! It’s authentic, true, and most of all, a natural approach.
They will become your ambassadors. They can share their photos and experience on their social media profile, but they don't have to do that either. It can be as simple as to wear your products in public, to take some photos and a testimony that you put on your social media with their approval, and voila!
Artists Sandra Boorne and Kathryn Gabinet-Kroo both wearing their Mia top with their artworks.
Sell on our transactional site
On this platform, we invite artists to add their artworks to their page where they can sell products, without work of selling them by themselves. A page is created with exclusive products that you can easily share with your families, friends, and fans.
You choose the prices and the margin you want for each product that appears on your Storefront. You are in full control of what happens there!
This is like your own Retail website: no Le Galeriste logo, the main menu refers to the products & art of your Storefront only, no need to download your products on a third-party website, prices and promotions are managed through your Artist Portal with full control on discounts offered.
New this Fall 2022, create specific Collections and design your Storefront Homepage!
