What you need to know about Instagram

PRIORITIZE REELS

Reels are brief videos that are posted on Instagram, typically lasting between 7 to 15 seconds. They have the potential to reach a wider audience because they may appear on the explore page. This can result in more views, likes, shares, engagement, and followers.

To ensure the success of your reels, they should be

• entertaining

• inspiring

• experimental

• creative

• relevant to your target audience

Additionally, it's important to keep your reels short and engaging while avoiding blurry or low-quality footage.

Remember to have fun with your reels and stay true to your brand's values and personality. By following these tips, you can create reels that capture your audience's attention and help you grow your presence on Instagram.

MAKE A CONTENT PLANNER

Whether you prefer a weekly, monthly, or yearly planner, there's no wrong way to approach content planning. The key is to find a method that works best for you. However, using a content planner can be a valuable tool in your content creation process. Planning your posts in advance can help you maintain a clear vision of your content and align it with your goals.

To keep your content fresh and engaging, consider alternating between different types of content such as showcasing a specific product, sharing a testimonial, giving a behind-the-scenes look, creating a "spend the day with me" vlog, or sharing knowledgeable content to start a conversation.

Quality over quantity, always !

Additional Tips

Host a GIVEAWAY

A giveaway on social media is a type of promotion or contest where a company or individual offers a prize or prizes to one or more winners selected from a pool of participants who enter the giveaway by completing certain actions, such as liking a post, sharing a post, following a social media account, or tagging friends. Giveaways are often used to increase engagement and followers on social media platforms, as well as to generate buzz and increase brand awareness.

Use your bio to introduce your page

• Who are you ?

• Who do you help and how do you help them ?

• What makes you unique ?

Engage with your audience

Engaging with your audience on Instagram is essential to build a loyal following and increase your brand's visibility. Here are some ways to engage with your audience on Instagram:

1. Respond to comments

2. Repost user-generated content on your Instagram page to show your appreciation for your followers and build a sense of community

3. Use Instagram Stories: a great way to engage with your audience in a more casual and personal way. Share behind-the-scenes glimpses of your brand, offer exclusive promotions, and use interactive stickers to encourage engagement

4. Follow other accounts in your niche and engage with their content