Launching your Wearable Art Business
1. Get preorders before you even receive your first order
Art by Jesus Perea
Create momentum by posting your new products or collection on your social media, and add an incentive for your friends, family, or fans to buy X items for a limited time only. This is from a Wholesale perspective ; you will manage your prices, orders, shipping, etc.
If you prefer the Retail avenue, you can use the same marketing strategy but invite them to order directly from your Storefront. You can Publish or Unpublish collections and products, so you can create the same limited-time ordering as Wholesale purchases.
2. Once you get the goods, start wearing & sharing
Credit @ Nathalie Coutou
By wearing your own goods, you create a sense of trust in your customers. If it's good for you, it's good for them no? It allows you also to comment on how you feel, and what are the best attributes of this particular product, in short, to give some pertinent feedback to people who care about your opinion and follow your sense of style: whether it's in your artistic direction or your artistic sense of style!
3. They can't buy what they can't see
BEST!
The best pictures are the ones with real products worn by real people.
Art by Chantal Lapier
GREAT!
Real products all by themselves make great pictures.
Art by Jesus Perea
GOOD!
Our free mockups do the job. You can download them directly in your Artist Portal
Art by Pol Leden
4. Know your selling points
Your exclusive products (with the mention 'limited edition” is always a plus). You choose your artwork and the assortment of products you want to offer. You choose the placement of the Art on your products. This is your brand, your business.
Made locally in Montreal, Canada
Human Friendly: We treat our employees with the highest regard. No sweatshop measures here!
Environment Friendly: Everything is done in Montreal, Canada. That alone cut the transport to its minimum. The ink used in the sublimation process is water-based, with no chemical product involved, only water-based ink and heat! Our shipping packages are biodegradable or recycled.
These are just a few of our main good points, what are yours? By starting your Wearable Art Business, you will have your own Mission, Vision & Values
5. Learn from the best
Merchandise like Gisele
Catwalk like Claudia
PR like Nathalie
